The kid in you might just find something old that’s new again on the shelf in your local supermarket. The new All-Bran packaging, developed by Jump in partnership with Kellogg Canada, puts a new spin on fibre, and was designed to attract a more youthful demographic to the brand. New flavours and formats are all part of the repositioning by Kellogg, which we were extremely excited to be a part of. The new packaging designs hit the shelves in the Summer of 2008.
To read more about this project and to see our work, click here.