A Silver Frankie to go with our Gold!

08, May. 2009

In addition to the Gold Frankie we won for the Yogen Fruz website on Monday, we are also extremely proud to announce that we took home a Silver Frankie for our work on the Yogen Fruz menu boards.

Developed by Jump as part of the Yogen Fruz rebranding project, the menu boards were designed to cut through the clutter of the busy food court environment by featuring larger than life product photography in order to generate appetite appeal and entice consumers. The products sit on a background that is cool, light, and aspirational, and reinforces the health benefits of this tasty treat. Simplifying the menu into their main product categories helped Yogen Fruz to segment their offering and communicate this effectively to consumers.

The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. Entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Point of Purchase’ category included The Firkin Group of Pubs, Prime Restaurants Canada, and Mucho Burrito.

The new menu boards have increased same store sales significantly, both independently and as part of an overall store refresh. They have helped to position Yogen Fruz effectively as a leader in the frozen yogurt market.